MindScribe's Blog

There is a very interesting phenomena occurring around Earth Day this year (4/20/08), every print company on the planet is publishing something on "GREEN". Am I the only one who finds this to be completely ironic? If not outright hypocritical. Profitizing off of the environmental hype by tapping into a serious need for marketers to communicate their green message, while the publishers themselves have Sasquatchean environmental footprints is the truest form of snake oil sales.

I am not saying that web technology is some kind of hyperclean alternative (though with a little digging could probably come up with some arguments), but have you checked into the environmental impact of your morning paper or weekly entertainment rag? Not to mention all those magizines with April cover stories painted green across the newstand walls.

Seroiously! If these companies want to promote green initiatiatives in the name of profit they need to either shut up or shut down!